Marketing for HMA Mortgage
As a graphic designer on HMA Mortgage’s marketing team, the goal was to strategically promote the mortgage company and it’s passionate loan officers with eye-catching and consistenly-branded graphics.
My responsibility was to collaborate with marketing and compliance team members to produce graphics for both print and digital deliverables within a 7-10 day window.
Social media graphics
Digital Ads
Flyers
Compliance-aligned materials
Brand refresh support
Email headers
Swag
Presentations
Internal templates
Postcards, mailers, brochures
Teams meeting background
Social Media Posts
I worked intermittently with two established brand guideline styles to balance both a clean, corporate aesthetic and dynamic, mixed-media style depending on the audience, deliverable type, and overall marketing goal.
Print Deliverables
I created print materials for loan officers while maintaining compliance and contact information requirements. I structured content-heavy projects with hierarchy and organized layouts.
Triple Play Conference Collateral
Triple Play is a trade expo and conference that draws thousands of real estate professionals each year. The goal was to create a cohesive visual system for the HMA Mortgage x Greentree Mortgage corner booth, where attendees could charge their devices, grab branded gear, and step into a 360° photo booth. The space became a hub for connection, networking, and recharging—both physically and digitally. The visuals were inspired by that same idea: momentum, energy, and connectivity.
This abstract motif was used throughout the system to convey such themes, as well as unify all deliverables.
